The Power Of PRofile
A renowned social historian once said:
"Some are born great, some achieve greatness and some hire public relations officers."
(Daniel J Boorstin, Social historian and educator, 1914)
Decades later Public Relations (PR) remains a defining factor between companies who make it or break it in numerous industries. The profession in the UK is flourishing and its growth into a multi-billion pound industry has become an integral part of modern business. Its specialist flair of generating attention, shaping public opinion and placing a positive spin on disasters has transformed how businesses stand out from the crowed with a competitive edge.
Public Relations Defined
We believe that the best way to illustrate the true power of PR is through real-life case studies from the PR Hall Of Fame.
Enhancing your company profile: Look at Dove's 2003 campaign for 'Real Beauty'. The use of 'real women' in its advertisements rather than thin models favored by rivals, created a media storm and restored confidence to millions of its female customers. Simultaneously the brand issues an online video campaign that illustrated how curvy and regular looking women are airbrushed, edited and made to look thinner and more beautiful than they actually are. Dove's promotion of real beauty proved a major success and the PR campaign boosted sales by 700% as well as the brand becoming globally recognised.
Launch of a new product: When Fiat brought out the 'Fiat 500', they were keen to generate a buzz and so the company arranged for an artist to paint the entire car with 131 bottles of luminous pink nail varnish. It attracted mass media and public attention while creating a glossy pink ride that directly targeted its key consumers...women!
Crisis Management: Do you recall Eurostar's fatal mistake of not executing sufficient information during the 15-hour crisis its passengers faced in December 2009. Its lack of contingency plan presented a media disaster of epic fail proportions, however its PR team soon regained public respect by issuing constant information about the service and improvements they had made incase of another emergency.
How Public Relations Can Help You
You may be thinking that it is only large companies that acquire the benefits when adopting positive PR. On the contrary, all developing companies start from scratch and invest into sales driven ideas, effective marketing concepts and compelling PR that pushes them up the ladder to success!
Kal Group are now bringing PR closer to home by offering CIPR compliant packages that include On-line and Off-line PR campaigns, Crisis Management, Perception Audits and Press Release Packages. Combining market research and Kal's signature work ethic, our PR packages prove cost-efficient and are based on research driven results.
Our qualified PR Executive can generate a PR campaign for any industry sector from fashion, beauty, sports, industrial, environmental and the list goes on! A simple phone call will initiate a casual conversation about what your company would like to achieve and how we can cater for your aims and objectives.
This will then be followed by a visit from us to discuss the PR package further and any other requirements you may have. During the campaign preparation, distribution and evaluation, frequent updates will be provided giving you the opportunity to follow the progress of the campaign and giving us the ability to keep up to date with your company's news and profile.
With a well-structured strategic plan, the ability to put a positive spin on anything, our little black book of contacts and a dash of PR sparkle, Kal Group is putting companies on the map and getting people talking for all the right reasons.
If you like what you see then take a look at our price list below and give us a call on 01427 610127 to discuss how you want to be seen, where and by who!