Walked into town recently and wondered where all the hustle and bussle has disappeared to? We know where the shop-aholics are hiding...or should we say spending. According to The British Retail Consortium online shopping is on the up rise. There was a 21.9% expansion in Internet and Mail Order sales in the four weeks from May 2nd to 29th, compared to May 2009...That is quite an increase!

Everyday more people are jumping on the electronic bandwagon and are now enjoying hours of shopping while in the comfort of their own home. Truthfully we don't blame them, just look at some of the benefits it has for both them and retailers alike! 

 Key Benefits
 Customer                                                           Retailer

A variety of products that are not available in stores                              Alternate outlet resulting in generated sales

Quick and hassle free checkout                                                              Increasing probability of customer loyalty

A chance to find out more information about the company                    Brand awareness

before purchasing                                                                    

Can add items into their shopping bags and change                              Data identifying which items are most popular/unpopular

their mind easily

More private shopping experience                                                           Less staff needed, reduced outgoings

Recommendations from stylists of the company                                     Additional sales        

Customers can use a variety of payments                                               Lends credibility that you are an established company                                  

Customer Interaction

Adopting Checkout Solution's does not only generate sales for your business, it also builds that all important customer database. When purchasing products from your website, customer details such as their name, address, phone number, email and even interests are stored. This plays an integral part in gaining a deeper understanding of your customers and provides valuable contacts for future marketing campaigns.

 Additional Marketing Channel And Campaign Support

With over ten years of experience in marketing and advertising, we know that every promotional channel out there is a valuable asset to any company's marketing campaign and their ability to increase sales. Therefore we do not just praise Checkout Solutions for being a direct sales outlet, we also admire how they can be used as campaign support. If you look closely at an advertising billboard and a leaflet you will see a company's website address printed somewhere on it. This instantly allows the audience to visit the company website to find out more information or in this case buy the product its advertising. Having a website that allows your customer to purchase your product easily is vital when promoting customer loyalty and increasing sales.

Kal Group's Checkout Solution Package

Over the years Kal Group has developed numerous tailored websites for local and leading companies around the country. Excellent customer service that is backed up by research driven results keeps our client list growing and with an increase in online sales, we have merged with Paypal and Sage Pay checkout providers to provide our clients with a safe and easy sales transaction channel on their website that gives their customers user friendly and 24 hour access to the brand.

Kal Group have chosen to use the safest E-Commerce provider that is out there and one that accepts customer payments funded by major Credit and Debit card companies. In addition to safety and convenience we offer an industry standard platform provider solution that uses Firewall and SSL certificates to host and ensure the security of your website is top notch at all times.

As website designers we know that every company is different and so we creatively tailor our websites based on the clients products, work ethic and objective. We adapt this method to our checkout solutions also, with distinct colours, layouts, fonts and the small details that make a customers shopping experience that extra special!

Checkout Process

Our Paypal and Checkout Solution offer customers a quick and easy checkout system that takes them through the following steps. 

• Product selection: Once a customer chooses a product and adds it to their 'Shopping Basket', product options such as size, colour, recommendations and shipping costs will be provided.

• Checkout: When ready to purchase, the customer can then select 'View Shopping Basket', confirm the items selected and 'Go to Checkout'. 

• Review Details: Before processing, a summary of the order will be displayed, reviewing key information such as products, total cost and the shipping address. The customer will then be presented with the delivery and payment pages which offers them a choice of secure payment methods. This page will include a 'Save for later' option that stores customers payment method for future use, allowing an even quicker purchase transaction. 

• Payment Confirmation: Once the payment has been accepted and the order has been placed, an order confirmation page will appear followed by a confirmation Email. This provides the customer with an 'Order Number' that enables them to track their order, acts as a purchase receipt and most importantly gives them peace of mind that the transaction is complete and the items are on their way. 

• Return to you site: Following the confirmation page, the customer will then be directed to a webpage of your choice. Kal Group are able to design a 'Thank you' page or to entice them to shop further we can immediately direct them back to your homepage. 

What are you waiting for? Join the millions of companies who are enjoying additional sales made through a fully functional and creative website!

Call us on 01427 610127