About our relationship with West Lindsey Council

It is not unlikely that you have encountered the eye-catching Streetforce vehicles and logo around and about in Lincolnshire. This is due to its extensive presence in the Public Service Industry and the credited and recognisable brand identity that Kal Group designed. 

This business relationship was no ordinary one, Kal Group found itself openly competing to create a Public Service brand to the West Lindsey Council. Enthusiastically the teams pitch won and a final design was selected by public vote over several weeks that streamed strength and longevity. 

Steetforce - Caring for our community, hit the streets of Gainsborough in 2008 and is still going strong today.

We worked closely with the council developing brand guidelines to create a consistent corporate image across all media.

Corporate Identity