
About our relationship with La Redoute
La Redoute, one of the largest mail order fashion houses in Europe looked towards Kal's creative team to develop a new direct mail package for its Summer Collection.
Kal's inspiration was to fuse a magazine style product promotion with La Radoute's seasonal style guide and the result was captivating and sales were up!
La Redoutes in-house team insists on a precision layout and fresh as lemon zest copy writing, no problems there then.
Brochure Design

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