Print Management

Kal Group's Print Management provides a hassle free solution to your print requirements. We offer a competitive, deadline-beating service in all types of print; litho printing, digital and screen print. We focus on providing the most competitive prices from our proven network of print industry partners.

Whatever your requirements; corporate stationery, advertising literature, brochures or large format graphics- our excellent service guarantees that you have a top quality job delivered every time. 

Brand Management

Think of a large pair of yellow arches and a crazy clown and which company springs to mind? Which high street bank is synonymous with a galloping black horse?

We are subjected to millions of images every day, so your corporate identity or logo needs to stand out from the marketing crowd. It also needs to work across every type of media your company uses, and possibly on clothing, too. Talk to us. We're well versed in turning the key strengths of a business into a memorable brand that customers want to identify with. 

Brochure Production

Give your customer all the information they need, in a clear and concise manner and they will buy from you. 

Sounds obvious, doesn't it? A good brochure or catalogue is worth its weight in gold because it communicates with your customer when you can't be there. Being accurate, error-free and laid out in a way that is easy to read, ensures a top quality job every time. 

Corporate and Sales Literature

Heard the saying 'don't judge a book by its cover'? 

Well people do, so your literature must create the right impression with your target audience, whether you market businesses or to the general public. 

We work with you to define your company's unique selling proposition, while our designers and writers ensure your message is clearly and concisely communicated within your brand values. 

Packaging

First impressions always count, so your packaging has literally seconds to convince a customer that your product is right for them. From the substrate used, to the graphical treatment and photography style, we can create packaging designs that will position your product correctly in the market and appeal to your target consumers.

We're totally flexible too. We work with top quality printers to provide a full packaging service from concept, design and print. Or, if you prefer, we can work alongside your current printer to provide design and artwork to meet there printing specifications. 

Advertising

A press advert is much more than a pretty picture and a snappy headline. 

Whether it's a one-off advert or a press campaign, it has an important job to do. It must reach the right people in the right publication with the right message, so it must be strategically planned. 

In an ever more saturated advertising landscape our bold designs integrate your message with vibrant graphics to send a strong message that stays with your audience. 

Direct Mail

Direct Mail is one of the most effective ways of generating sales. 

That's because sending your marketing message direct to the homes and businesses of a highly targeted audience has three major advantages: 

-  It's cost effective: Unlike flyers that are passed to anyone, you can target a precise area where your target audience is situated meaning your corporate literature is landing into the rights hands and not being disposed of  

-  It can be tracked: Sent under special delivery depending on budget  

-  The format can be created to make the most of your print and postage budget: Content can be suppressed creatively by our experienced copywriter meaning less material has to be used and customers are more likely to read it

It's true that people deal with people they like. Using your customer's name, rather than just 'Dear Customer' will encourage a more personal and profitable relationship. 

Photography

"A picture paints a thousand words."

Skilled in photography of all types, we deliver pictures that editors want to use and layouts designers crave for. Images that show your company in the best possible light. Photography or digital imagery is of prime importance in any type of publishing.

Pictures can capture a feeling or mood, describe a scene or a moment can elevate and promote a company to its clients and competitors. 

Exhibition Support

You don't get a second chance to make a great impression. Everything counts in the eyes of your most important customers. Do you choose a pull-up stand, or a full static construction? 

How much marketing material do you need? How do you make your giveaways such as pens and mugs really desirable?

There's so much to think about before you even get there. Our years of effective exhibition handling mean we can help you avoid the pitfalls and make the most of your budget.

Fancy seeing what some innovative and tailored writing can do for your company profile? Then give our creatives a call on 01427 610127