Tongues were wagging at this years Lincolnshire show as the team from Kal-Designs Ltd launched its fresh new image as KAL-GROUP. The sun was shining, there was still hope that England would make it into the World Cup final and business representatives were in pro-active schmooze mode. Kal made the most of the vibrant surroundings by giving away promotional freebies and supplying a unique game of ‘Hook an Ipad’ for business passers by.
The scene set remained throughout the day however once Kal-Group opened up its umberella of talents there was a sudden downpour of On and Offline Market Solutions, E-commerce campaigns, Brand Management and Public Relations…and predictions are that this is going to be the forecast for the upcoming future around Lincolnshire.
However do not let this revelation fool you, Kal has been around for quite some time and their developed success since its launch in 2000 has been a direct result of positive clients satisfaction and the teams belief of practicing what they preach… promotion of the business using a variety of digital and off-line tools for a 360 degree marketing campaign.
Unlike some market specialists, Kal-Group dislike the dull and the team like to dip their pen into every inkpot to create a vibrant canvas of individuality and innovation. Kal believe a company is more likely to generate positive exposure and promotion by getting creative and sometimes not being afraid to defy the norm in order to differentiate itself from competitors.
How do Kal do this you ask? Via innovation at it’s most original and by using the latest equipment and software that technology has to offer. As a team of on-line and off-line design geeks, the communication channels used in business today fascinates us and so interlaced with creative design approaches we can say ‘We are 100% original and a leading example of creativity in motion.’
In addition to the companies new name, Kal-Group have also re-developed their website and moved into a self-designed working space that captures the traditional feel of Marshall’s Yard in Gainsborough and still maintains a contemporary style environment that tributes to Kal’s personality and service’s.
With a new name, working space and website, Kal-Group are positively glowing with the zest to get Lincolnshire companies’ known and recognised for all the right reasons and in all the right contexts!
Sarah Heap
PR Executive